AvatarUX Launches in U.S. with Caesars Palace Michigan Exclusive

AvatarUX, a visionary slots studio, has made a significant leap into the U.S. igaming scene through an exclusive collaboration with Caesars Palace Online Casino in Michigan. This strategic move not only marks AvatarUX’s debut in the regulated U.S. market but also paves the way for its expansion plans in North America. On February 27, AvatarUX launched KokeshiPop™, its first title featuring the proprietary PopWins™ mechanic, exclusively on Caesars Palace Online, introducing American players to its innovative gaming experience.

This partnership with Caesars, a titan in the gaming and casino entertainment industry, is seen by AvatarUX as a cornerstone for its growth strategy in North America. Lara Falzon, CEO of AvatarUX, expressed excitement about entering the U.S. market with such a prestigious brand, highlighting KokeshiPop™ as a testament to the studio’s commitment to delivering fast-paced and exciting games. She views this as a landmark moment for AvatarUX, aiming to leverage it as a launchpad for further expansion in the region.

Matthew Sunderland, Senior Vice President and Chief iGaming Officer at Caesars Digital, shared his enthusiasm for being the first U.S. operator to offer AvatarUX’s content, aligning with Caesars’ goal of providing fresh and innovative content across their igaming platforms. The collaboration is expected to enhance the gaming experience for Caesars’ customers, with more AvatarUX titles planned for release as the partnership flourishes.

AvatarUX Launches in U.S. with Caesars Palace Michigan Exclusive

Caesars Palace Michigan

AvatarUX’s entry into the U.S. market is facilitated by a distribution agreement with Light & Wonder, which has been in place for 18 months. Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, expressed satisfaction with the partnership, emphasizing the collaborative effort to bring AvatarUX’s content to U.S. players.

The launch of KokeshiPop™ is just the beginning of AvatarUX’s journey in the U.S., with plans to roll out additional titles across North America, aiming to captivate a broader audience through partnerships with leading igaming operators. AvatarUX’s foray into the U.S. market is a significant milestone in its global expansion strategy, promising to bring its unique and engaging video slots to new audiences and setting a new standard for innovation and quality in the igaming industry.

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Martin Vatev's exploration into the world of words began not amid the pages of fictional tales but within the bustling, pragmatic environments of newsrooms and media outlets. As a student of Journalism at the Technical University of Dortmund, Martin was swiftly plunged into the ecosystems of stories that were urgent, real, and imperatively bound to the world's happenings. By taking part in different local media, his days were enveloped in uncovering facts, ensuring objectivity, and rendering narratives that adhered strictly to the pulses of reality.