Betr Holdings, Inc., a Miami-based sports gaming and media company, is gearing up for a significant expansion in 2024.
The company has announced its plans to launch the first version of its sportsbook in at least seven states, including Colorado, Kentucky, Pennsylvania, Indiana, Maryland, Ohio, and Virginia.
This expansion marks a pivotal step in Betr’s strategy to enhance its footprint in the burgeoning US sports gaming market.
The launch is strategically timed to precede the 2024 NFL season, capitalizing on the fervor of one of America’s most popular sporting events.
Betr’s expansion into these states is a result of meticulous market access partnerships and licensing efforts. In Kentucky, for instance, Betr has collaborated with the Eastern Band of Cherokee Indians (EBCI), leveraging their market access strategy to introduce innovative sports betting products to the state.
In Pennsylvania, the partnership with The Cordish Companies, particularly Cordish Gaming Group, has not only facilitated market access but also paved the way for the launch of Betr Casino, subject to regulatory approval.
This move signifies Betr’s commitment to diversifying its offerings and enhancing the gaming experience for players.
Similarly, in Colorado, Betr’s market access has been secured through an agreement with Boulter Developments, with the partnership also involving an equity stake.
This arrangement underscores Betr’s innovative approach and growing influence in the sports gaming landscape.
Betr’s market strategy has been further strengthened by its decision not to renew its temporary sports wagering license in Massachusetts.
Instead, the company is focusing on the collective potential of the new markets, which collectively represent a significant portion of the US adult population.
Joey Levy Betr
Joey Levy, Founder and CEO of Betr, expressed excitement about the company’s expansion plans. He emphasized Betr’s commitment to delivering simpler and more intuitive user experiences built for casual fans.
Levy also highlighted the success of Betr Picks, the company’s real money fantasy sports product, as a testament to their effective market strategy.
Betr’s growth is not limited to sportsbook and casino products. The company’s media division, Betr Media, has rapidly emerged as a leading sports betting media brand in the United States.
With a substantial social media following and a focus on original short-form video content, Betr Media is set to play a significant role in engaging and expanding Betr’s audience base.
As Betr prepares to make its mark in 2024, the company’s multifaceted approach – encompassing sportsbook, casino, fantasy sports, and media – positions it as a dynamic player in the U.S. online gaming and sports betting industry.
In 2005, Tsvetan Tarpov began his academic journey, dedicating four years to studying Law in the sea capital of Bulgaria - Varna. Upon completion, he shifted his focus to Plovdiv, spending another four years immersed in the study of International Relations. This solid educational foundation, especially his exposure to Law, sharpened his eye for detail.