Betr and WynnBet Exit Massachusetts Sports Betting Market

In a significant shake-up within the Massachusetts sports betting landscape, both Betr and WynnBet have announced their departures from the state’s online sportsbook market. This move sees the number of online sportsbooks in Massachusetts dwindling to six, marking a pivotal moment for the state’s gaming sector.

Betr officially ceased its operations on February 16, a decision ratified by the Massachusetts Gaming Commission (MGC) on February 21. The sports betting operator, which had struggled to carve out a significant market share since its launch in May 2023, found itself at the bottom of the revenue ladder, garnering less than $200,000 and trailing far behind industry leaders DraftKings MA and FanDuel MA. With its exit, Betr has signaled its intention to pivot towards other markets, including Colorado, Kentucky, and Pennsylvania, leaving its presence in Ohio and Virginia.

WynnBet, on the other hand, initiated its withdrawal in mid-February, a move that had been speculated since August of the previous year when it was reported the company would scale back its operations across several states. Despite maintaining operations in Massachusetts and Nevada at the time, the changing landscape and the competitive pressure from dominant players have led WynnBet to reassess its strategy. The company has cited “commercial reasons” for its exit from mobile sports betting in Massachusetts but plans to continue offering retail sports betting through its related company at Encore Boston Harbor.

The MGC has played a crucial role in overseeing these transitions, ensuring that customer funds are protected and that bettors are informed about withdrawing their balances. For Betr customers, funds can be withdrawn until March 16, while WynnBet has made provisions for its customers to access their betting history until March 12, with arrangements for future wagers that settle after this date.

Betr and WynnBet Exit Massachusetts Sports Betting Market

Betr and WynnBet Exit Massachusetts Sports Betting Market

These exits underscore the intense competition and high costs associated with customer acquisition in the Massachusetts sports betting market. With giants like DraftKings and FanDuel dominating the scene, smaller operators have found it increasingly difficult to secure a profitable share of the market. Furthermore, the strategic shift by companies like WynnBet towards bolstering their brick-and-mortar casino business reflects a broader industry trend of realigning priorities in response to market dynamics.

The departure of Betr and WynnBet from Massachusetts is a clear indicator of the volatile nature of the sports betting industry, where market consolidation and strategic repositioning are becoming more common. As the state’s market continues to evolve, the focus for remaining and prospective operators will undoubtedly be on innovation, customer engagement, and strategic partnerships to secure a sustainable competitive edge.

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Elina Blagoeva is a member of the Mr. Sweepstakes editorial team. She studied Multimedia and Creative Technologies at the KdG University of Applied Science and Arts in Antwerpen, Belgium.

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