Clarion Gaming Digital Acquires GGB to Amplify North American Presence

Clarion Gaming Digital, a leading entity in the digital gaming sector and parent company of iGaming Business, has significantly expanded its influence in North America through the acquisition of Global Gaming Business (GGB), a move that marks a pivotal advancement in its strategic growth across the region. This acquisition encompasses GGB’s esteemed publications such as Casino Style, Tribal Government Gaming, and Progressive Products Preview (P3), in addition to its comprehensive online assets like GGB News, thereby augmenting Clarion’s portfolio with a wealth of industry insights and expertise.

Founded in 2002, GGB has established itself as a cornerstone in the gaming industry, extending its influence beyond sports betting and iGaming to encompass commercial and tribal gaming sectors. With this acquisition, Clarion Gaming Digital not only strengthens its footprint in North America but also broadens its capacity to deliver in-depth news, analysis, and data across the continent. The deal, inclusive of GGB’s annual publications and online assets boasting over 26,000 subscribers, promises to enhance Clarion’s global reach at a critical time as the North American market navigates through a crucial phase of regulatory changes and new developments.

Alex Pratt, Managing Director of Clarion Gaming, highlighted the significance of this acquisition, stating, “This is a major milestone for our digital business as we unlock the benefits of our investment. We are acquiring a business with deep industry heritage and with it the opportunity to build on their solid foundations in the US.” This sentiment was echoed by Robin Harrison, Global Content Director, B2B, at Clarion Gaming Digital, who emphasized the strategic importance of the acquisition amid evolving state regulations and burgeoning land-based and online gaming developments across the US and Canada.

Clarion Gaming Digital Acquires GGB to Amplify North American Presence

Roger Gros, Publisher and CEO of Casino Connection International LLC, GGB’s parent company, expressed confidence in the partnership with Clarion, underscoring a shared passion and vision for maintaining the quality of publications and ensuring their pivotal role in the industry remains steadfast as it continues to grow and diversify.

The acquisition is part of a larger multimillion-pound investment by Clarion Gaming Digital to enhance its data and audience development capabilities. Clarion Gaming, a division of Clarion Events—one of the world’s foremost organizers of digital and in-person events—hosts leading annual B2B events attracting over 60,000 gaming industry professionals globally.

Looking ahead, Clarion Gaming Digital plans to leverage this acquisition and its synergies within the broader Clarion Events portfolio to accelerate its expansion efforts in North America. This includes engaging in unique partnerships and opportunities, such as the DigitalPlay Summit at the Indian Gaming Tradeshow and Convention, setting the stage for continued growth and success in this crucial region.

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Elina Blagoeva is a member of the Mr. Sweepstakes editorial team. She studied Multimedia and Creative Technologies at the KdG University of Applied Science and Arts in Antwerpen, Belgium.

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