ESA Gaming Strikes Deal with Betika to Boost African Market Presence

In a significant move to expand its footprint across the African continent, ESA Gaming has announced a strategic partnership with the renowned betting platform, Betika.

This collaboration aims to enhance the gaming experience for players in Africa by integrating ESA Gaming’s innovative EasySwipe game suite into Betika’s offerings. This suite, known for its mobile-first approach, includes a variety of titles designed to cater to the unique preferences of the African gaming community.

Among the notable games in the EasySwipe portfolio are video slots and crash-style games, including popular titles like Goal Mine, Pirate Mine, Candy Drops, Rocket Racers, and Big Fish Bonanza. These games are celebrated for their engaging gameplay and compatibility with mobile devices, ensuring that players can enjoy a seamless gaming experience on the go.

Betika, established in 2016, has emerged as a leading betting platform in Africa, providing a diverse range of sportsbook, casino, and virtual games to users in key markets such as Kenya, Ghana, and Tanzania. This partnership with ESA Gaming is poised to enrich Betika’s catalogue with dynamic and non-traditional games, further solidifying its position in the market.

Thomas Smallwood, Head of Marketing at ESA Gaming, expressed enthusiasm about the partnership, stating, “We’re thrilled to partner with a leading operator like Betika, marking a significant stride in broadening our presence in Africa. With 18 titles currently available, and more on the horizon, our portfolio promises an unparalleled gaming experience that we believe local players will truly relish.”

ESA Gaming Strikes Deal with Betika to Boost African Market Presence

ESA Gaming Strikes Deal with Betika to Boost African Market Presence

Peter Stagles, Head of Gaming at Betika, also shared his excitement about the collaboration, noting, “This partnership introduces a fresh wave of dynamic and non-traditional games to our platform. We’re excited to embark on this journey with ESA Gaming and further elevate the experience for our audience.”

The partnership between ESA Gaming and Betika not only marks a milestone in ESA Gaming’s expansion efforts in Africa but also highlights the growing interest in innovative and mobile-optimized gaming solutions in the continent. As both companies look forward to a fruitful collaboration, the African gaming market stands to benefit from an enhanced range of gaming options, promising an exciting future for players and operators alike.

This development follows ESA Gaming’s global partnership with Kiron Interactive last year, which aimed to introduce its gaming portfolio to various markets, including Africa. Additionally, Kiron Interactive has recently bolstered its presence in South Africa through a partnership with SuperSportBet, further emphasizing the growing momentum of the gaming industry in the continent.

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Martin Vatev's exploration into the world of words began not amid the pages of fictional tales but within the bustling, pragmatic environments of newsrooms and media outlets. As a student of Journalism at the Technical University of Dortmund, Martin was swiftly plunged into the ecosystems of stories that were urgent, real, and imperatively bound to the world's happenings. By taking part in different local media, his days were enveloped in uncovering facts, ensuring objectivity, and rendering narratives that adhered strictly to the pulses of reality.