ESPN BET Debuts in North Carolina with Fanfare and Responsible Betting

ESPN BET, in collaboration with PENN Entertainment, officially launched its state-of-the-art sports betting platform in North Carolina, marking a significant milestone as the state opens its legal sports betting market.

This strategic move introduces North Carolina sports fans to a comprehensive mobile and web betting experience, featuring a wide array of betting options across global sports and leagues. This includes straight bets, cross-sport parlays, props, and in-game wagering, complemented by daily odds boosts, custom offers, and exclusive promotions integrated with ESPN’s renowned content and personalities. With this launch, ESPN BET expands its presence to 18 states.

To commemorate the occasion, ESPN BET has organized a celebratory event at Rally in Charlotte on Friday, March 15, inviting fans aged 21 and over. The event, starting at 5:30 p.m., promises an evening of entertainment with ESPN’s Stephen A. Smith, complete with complimentary refreshments, music, activities, prizes, and live screenings of March’s college basketball games.

ESPN BET Debuts in North Carolina with Fanfare and Responsible Betting

ESPN BET Launches in North Carolina

Jay Snowden, CEO and President of PENN Entertainment, expressed enthusiasm about the launch, emphasizing the collaboration with ESPN and the opportunity to offer an unmatched sports wagering experience in North Carolina. He also highlighted the support and efforts of the North Carolina State Lottery Commission and other stakeholders in establishing the new legal sports betting market.

Mike Morrison, Vice President of ESPN BET and ESPN Fantasy, underlined the launch as a pivotal moment for North Carolina fans, allowing them to engage with a sportsbook backed by the trusted ESPN brand. He pointed out that this expansion builds on the momentum from ESPN BET’s initial launch in November, promising an unparalleled sports betting experience.

The market access in North Carolina was secured through a partnership with Quail Hollow Club, a prestigious private golf club in Charlotte known for hosting significant golfing events and tournaments. Furthermore, ESPN BET has been named the exclusive official betting operator of the Wells Fargo Championship, a PGA TOUR Signature Event scheduled at Quail Hollow Club in May.

PENN and ESPN are dedicated to promoting responsible gaming, offering a variety of Responsible Gaming tools and resources to help customers enjoy gaming responsibly. This includes setting limits on time, deposits, and wagering amounts, ensuring a safe betting environment for all users.

The North Carolina launch is part of a broader initiative following an agreement between ESPN and Penn Entertainment to introduce the ESPN Bet Sportsbook, with the platform initially going live in 16 states. The pre-registration phase for North Carolina began earlier in the month, featuring incentives for new players and leading up to the celebratory event hosted by Stephen A. Smith. This strategic expansion not only strengthens ESPN BET’s footprint in the U.S. sports betting landscape but also sets a new benchmark for immersive and responsible sports betting experiences.

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With a potent blend of lived experience and technical expertise, Stephen Naumov stands as a distinctive voice in Mr. Sweepstakes's content team. Born in the historic city of Sofia, Bulgaria, Stephen studied economics at New Bulgarian University and also enriched his expertise by becoming a software engineer at the renowned Telerik Academy.