FanDuel Acquires BeyondPlay for US iGaming Boost

In a strategic move that underscores the rapidly evolving landscape of the U.S. iGaming industry, FanDuel, a subsidiary of Flutter Entertainment, has made a significant acquisition of BeyondPlay, a B2B iGaming technology firm known for its innovative player engagement software. This acquisition marks a pivotal step for FanDuel as it aims to consolidate its position in the highly competitive online casino market, signaling a broader trend of consolidation and technological integration within the sector.

Founded in 2021 by CEO Karolina Pelc, BeyondPlay quickly distinguished itself in the iGaming industry with its cutting-edge Jackpot Management System and Multiplayer Software, which have been lauded for offering customizable jackpot campaigns and enabling shared casino game sessions, respectively. These products not only facilitate a more interactive and engaging user experience but also reflect BeyondPlay’s commitment to innovation and excellence in the digital gaming domain. The company’s remarkable growth trajectory and its ability to secure operating licenses in key jurisdictions such as Ontario, Sweden, the UK, and Malta further attest to its operational prowess and strategic vision.

Karolina Pelc, the driving force behind BeyondPlay, expressed profound satisfaction with the acquisition, highlighting it as a testament to her team’s hard work, dedication, and the visionary approach that propelled the company from its inception to being integrated into FanDuel Casino, a leading name in online sports betting and iGaming. “This milestone marks not just the culmination of our tireless efforts, but the beginning of an exciting new chapter,” Pelc remarked, emphasizing the opportunity to amplify the impact of BeyondPlay’s technology on a global scale.

karolina pelc beyondplay

Karolina Pelc

FanDuel Casino, already the second-largest iGaming product in the U.S. with a market share of 26% as of Q4 2023, is set to further enhance its customer experience through this acquisition. Asif Noifeld, Managing Director at FanDuel Casino, articulated the strategic rationale behind the move, stating, “Our US strategy is about investing to win, and continuously improving our iGaming proposition for our customers is a key part of that.” Noifeld further elaborated on the synergistic benefits of integrating BeyondPlay’s technologies, which are poised to bolster FanDuel Casino’s customer experience with best-in-class jackpots and multiplayer technology.

The timing of this acquisition is particularly noteworthy, coming on the heels of Flutter Entertainment’s decision to make the New York Market its primary market, following its exit from the Dublin Stock Market—a move that stirred speculation among analysts about the implications for London. Moreover, this development coincides with FanDuel’s main US rival, DraftKings, announcing a $750 million deal to enter the US digital lottery vertical through the acquisition of Jackpocket, underscoring the intensifying competition and strategic maneuvering within the industry.

BeyondPlay’s journey from a promising startup to a component of FanDuel’s expansive portfolio exemplifies the dynamic nature of the iGaming industry, where innovation, strategic partnerships, and market expansion play pivotal roles. With this acquisition, FanDuel not only strengthens its technological capabilities but also reinforces its commitment to providing an unparalleled online gaming experience, setting the stage for further growth and innovation in the ever-evolving landscape of digital entertainment.

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Elina Blagoeva is a member of the Mr. Sweepstakes editorial team. She studied Multimedia and Creative Technologies at the KdG University of Applied Science and Arts in Antwerpen, Belgium.

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