Nicolás Campano Sales Director for LatAm at Soft2Bet

In a strategic move to solidify its presence in the burgeoning Latin American iGaming market, Soft2Bet has appointed Nicolás Campano as the new Sales Director for Latin America. Campano, a seasoned veteran in the gaming industry, brings a wealth of experience from his previous senior roles at notable companies like Play’n Go and Yggdrasil Gaming. His expertise will be instrumental in driving Soft2Bet’s expansion and enhancing the company’s market share across South America.

Campano’s appointment is a key part of Soft2Bet’s ambitious strategy to deepen its B2B reach in Latin America, a region that is rapidly emerging as a dynamic hub for the iGaming industry. The company is setting sights on major markets such as Mexico, Argentina, and Colombia, with regulatory developments in Brazil and Peru poised to further invigorate the sector. Soft2Bet’s commitment to the Latin American market is also underscored by its participation in notable industry events like the EGR Power Latam in Buenos Aires, the SBC Summit Rio in Brazil, and SiGMA Americas in São Paulo.

Expressing his enthusiasm, Nicolás Campano said, “Joining Soft2Bet as the Sales Director for Latin America is an exhilarating opportunity. I am particularly eager to introduce our innovative gamification products to the region, which have shown remarkable effectiveness in boosting player engagement and retention. I am confident in contributing significantly to Soft2Bet’s growth ambitions in this vibrant market.”

martin collins soft2bet chief business development officer image source soft2bet.com

Martin Collins Chief Business Development Officer Soft2Bet

Martin Collins, Soft2Bet’s Chief Business Development Officer, warmly welcomed Campano to the team, highlighting his energy, drive, and extensive network as crucial assets for the company’s growth in Latin America. “Latin America is one of the fastest-growing regions globally for iGaming, and Nicolás’s expertise will be invaluable in developing our footprint here,” Collins remarked.

Soft2Bet’s strategic focus in Latin America also emphasizes the importance of localization and personalization in attracting and retaining players. The company’s innovative gamification features align perfectly with the needs of operators looking to expand their activities in this exciting market.

Nicolás Campano’s appointment marks a significant milestone for Soft2Bet as it continues to expand its global reach, with Latin America being a pivotal region in its growth narrative.

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With a potent blend of lived experience and technical expertise, Stephen Naumov stands as a distinctive voice in Mr. Sweepstakes's content team. Born in the historic city of Sofia, Bulgaria, Stephen studied economics at New Bulgarian University and also enriched his expertise by becoming a software engineer at the renowned Telerik Academy.

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