In a groundbreaking move, the Oregon Lottery, in partnership with DraftKings Sportsbook, is set to bring a unique twist to this year’s Super Bowl betting landscape with the introduction of Taylor Swift-themed wagers. This initiative comes in the wake of an Associated Press report highlighting the reluctance of US sportsbooks to accept bets on Taylor Swift’s potential attendance at the Super Bowl to support her boyfriend, Travis Kelce, and his team, the Kansas City Chiefs.
The Oregon Lottery’s innovative approach offers a series of Swiftie-centric bets for the showdown between the Kansas City Chiefs and San Francisco 49ers. Among the highlighted bets are the “Shake It Off” option, allowing fans to predict which team will score first, and the “Wildest Dream” bet, speculating on Kelce scoring both the game’s first and last touchdowns. These prop bets, deviating from standard game outcomes, extend to various game elements, including the color of the Gatorade for the victory shower and potential MVP winners.
Kerry Hemphill, the Oregon Lottery’s Sports Betting Products Manager, emphasized the Super Bowl’s significant appeal to bettors, largely driven by the event’s glitz and celebrity presence, dubbing it “the most popular sporting event for wagering in the US.” Hemphill also noted the potential for the “Taylor effect” to draw in casual bettors looking for fun and unique betting opportunities.
Since launching sports betting in 2019, the Oregon Lottery has seen significant engagement, with last year’s Super Bowl bets nearing 307,000, amounting to $5.3 million in wagers. This year, expectations are high as the sportsbook aims to capture a slice of the projected $1.25 billion in regulated wagers nationwide, underlining the Super Bowl’s enduring appeal and the innovative twist provided by themed betting options.
Elina Blagoeva is a member of the Mr. Sweepstakes editorial team. She studied Multimedia and Creative Technologies at the KdG University of Applied Science and Arts in Antwerpen, Belgium.