Playmaker Capital Shareholders Approve Acquisition by Better Collective

In a major development in the digital sports media landscape, Better Collective is on the brink of significantly enhancing its market presence in North and South America through the acquisition of Playmaker Capital Inc.

This move comes after a decisive vote by Playmaker Capital’s shareholders, who overwhelmingly supported the acquisition, reflecting a near-unanimous consensus with 99.999% in favor.

The deal, initially agreed upon in November, is valued at €176 million (approximately £151 million/$192 million) and represents a substantial expansion for Better Collective, a leading sports betting media group.

This acquisition aligns with Better Collective’s strategic objective to become a market leader in South America while bolstering its position in North America.

Playmaker Capital, known for its digital sports media expertise, operates under the TSX-V: PMKR symbol and has been pivotal in curating engaging sports content through its notable brands, including, Yardbarker, and The Nation Network.

These brands, known for delivering authentic experiences to sports fans, will now be integrated into Better Collective’s portfolio.

The acquisition, subject to approvals from the Ontario Superior Court of Justice and the Canadian Minister of Heritage, along with other closing conditions, is anticipated to finalize in early February.

The financial structure of the deal comprises a mix of 65% in shares and 35% in cash, indicating a balanced approach to financing the purchase.

Jordan Gnat, Co-Founder and CEO of Playmaker Capital, remarked on the year-long journey leading to this agreement, highlighting the significance of this partnership.

jordan gnat playmaker co founder

Jordan Gnat Co-Founder Playmaker Capital

Similarly, Jesper Søgaard, Co-Founder and CEO of Better Collective, referred to the deal as an essential milestone in their journey to expand their digital sports media footprint.

This acquisition follows Better Collective’s earlier strategic move of acquiring Playmaker HQ, a Florida-based American sports media company, for $54 million.

This previous acquisition, focused on engaging generalist sports fans in the U.S., complemented by the latest Playmaker Capital deal, underscores Better Collective’s commitment to expanding its influence and reach in the sports media domain.

In summary, Better Collective’s acquisition of Playmaker Capital is more than a business transaction; it’s a strategic expansion into new markets, leveraging the strengths of both entities to create a more diverse and robust digital sports media platform.

This move promises to deliver enhanced content experiences to sports fans across the Americas, while solidifying Better Collective’s position as a leader in the sports betting media sector.

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Elina Blagoeva is a member of the Mr. Sweepstakes editorial team. She studied Multimedia and Creative Technologies at the KdG University of Applied Science and Arts in Antwerpen, Belgium.