PrizePicks Forms Groundbreaking Partnership with Dallas Stars

In a landmark move for the daily fantasy sports (DFS) industry, Atlanta-based PrizePicks, the largest DFS operator in North America, has announced a pioneering partnership with the NHL’s Dallas Stars. This alliance marks the first of its kind between PrizePicks and an NHL team, and it promises to significantly amplify the DFS operator’s presence in the burgeoning Texas sports betting market.

PrizePicks has already carved a niche for itself in the DFS landscape, partnering with notable names such as the MLB’s Atlanta Braves, the National Women’s Soccer League’s North Carolina Courage, and the BIG3 basketball league. However, the collaboration with the Dallas Stars opens up a new chapter, offering the DFS brand unparalleled exposure each time the Stars compete or feature in media broadcasts.

This strategic partnership is set to enhance the game-day experience for fans, with PrizePicks providing unique VIP experiences and being prominently featured in local telecasts of Stars’ games, including commercials and digitally enhanced dasher board advertisements at the American Airlines Center.

prizepicks parners with dallas stars

PrizePicks Parners with Dallas Stars, Image Source:

Adam Wexler, CEO and co-founder of PrizePicks, expressed his excitement about the collaboration, highlighting Texas as a crucial market for the brand and hockey as one of its fastest-growing segments. “This partnership will accelerate our ability to enhance the gameday experience for fans,” Wexler stated, acknowledging the synergy between the two organizations.

The deal also allows PrizePicks to use Dallas Stars marks and logos in its advertising campaigns, further integrating the DFS operator within the fabric of the Stars’ fanbase. From the Stars’ perspective, this partnership not only boosts their visibility but also enriches the fan experience with innovative engagement opportunities and targeted promotions.

Brad Alberts, the Stars’ president and CEO, emphasized the importance of fan experience, stating, “We’re excited about our partnership with PrizePicks, and we look forward to engaging with fans in this new and unique way.”

This partnership comes at a crucial time for PrizePicks, as it seeks to expand its footprint in the DFS market and navigate through regulatory challenges, including a recent $15 million settlement in New York for operating without a license and exiting the Florida market following regulatory scrutiny. The alliance with the Dallas Stars not only signifies a positive stride forward but also underscores the brand’s commitment to compliance and innovation in the evolving landscape of sports betting and fantasy sports.

As PrizePicks continues to build its brand and explore new markets, this partnership with the Dallas Stars serves as a testament to the potential of strategic collaborations between sports franchises and betting platforms in enhancing fan engagement and expanding market reach. With Texas being a key battleground for sports betting legislation, the spotlight on this partnership could catalyze further regulatory and industry developments in the state and beyond.

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Originating from Pazardzhik, Bulgaria, Neshko Manev pursued his studies in business management and game design, transitioning from Varna Free University in Bulgaria to the University of Greenwich. During his tenure at Greenwich, he concentrated on game design, with a significant focus on Virtual Reality systems. This intensive study provided him a nuanced understanding of the gaming sphere, influencing his subsequent professional path.