Betfred USA Partnership with US Integrity and ProhiBet

In a strategic move to fortify the integrity of sports betting, Betfred USA has entered into a partnership with US Integrity (USI), a leading sports betting integrity monitoring and technology firm.

This collaboration is set to enhance Betfred’s compliance and integrity measures by implementing USI’s ProhiBet monitoring software, a sophisticated tool designed to prevent student-athletes, coaches, and staff from engaging in unauthorized sports wagering activities.

Kresimir Spajic, CEO of Betfred USA, emphasized the importance of this partnership, stating, “Through our renewed partnership with U.S. Integrity, strengthened by the integration of ProhiBet technology, we reaffirm our unwavering commitment to integrity and compliance by providing a secure and transparent system that aligns seamlessly with the regulatory framework surrounding sports betting.”

Kresimir Spajic CEO

This statement underscores Betfred’s dedication to maintaining a fair and secure betting environment that adheres to the highest standards of regulatory compliance.

ProhiBet, renowned for its encrypted data transfer system, plays a critical role in ensuring that sports betting operations conform to state-specific regulations, thereby protecting the integrity of sports and betting ecosystems alike.

Matt Heap, Managing Director of ProhiBet and former head of the Colorado Division of Gaming’s sportsbook operations, expressed his enthusiasm about the collaboration:
“We are thrilled to partner with Betfred – the combination of ProhiBet’s state-of-the-art encrypted data transfer system and Betfred’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of current and future prohibited bettors.”

This partnership not only demonstrates Betfred’s proactive approach to preventing illicit betting activities but also reflects a broader industry trend towards adopting advanced technologies to safeguard the integrity of sports and betting operations.

ProhiBet’s previous collaborations, including a notable partnership with the UFC to prevent fighters and staff from betting, highlight the technology’s effectiveness and versatility across different sports and betting platforms.

As Betfred USA continues to leverage the expertise of US Integrity and the advanced capabilities of ProhiBet technology, this partnership stands as a testament to the betting industry’s ongoing efforts to foster a secure, transparent, and compliant sports betting environment.

With the official betting integrity service for all UFC events, including the Dana White Contender series, already in US Integrity’s portfolio, Betfred’s adoption of ProhiBet technology marks another significant step forward in the collective endeavor to uphold the integrity and trustworthiness of sports betting activities.