Betting Hero Hits 500,000th Customer Milestone in U.S. Sports Betting Surge

Betting Hero, a key player in the U.S. sports betting industry focused on customer acquisition, retention, and engagement, has announced a significant achievement with the activation of its 500,000th customer, notably in the burgeoning North Carolina market.

This milestone highlights the company’s successful strategy and pivotal role in expanding the sports betting audience since the 2018 repeal of PASPA.

The company’s remarkable growth trajectory in 2023, introducing over 110,000 new bettors to its partners, showcases its strength in pre-registration campaigns, particularly since March 1st in North Carolina.

Betting Hero Reaches 500K Customers

Operating in over 20 states, Betting Hero employs a unique live engagement model, Betting Hero Live Activation, to directly engage customers, alongside offering valuable insights through its Betting Hero Research division, to provide operators with comprehensive market intelligence.

Jai Maw, Betting Hero’s Founder and President, and Jeff Gajewski, COO and a native of North Carolina, both expressed their enthusiasm for the company’s progress and the vibrant start to legal sports betting in the state.

They highlighted the company’s high-touch, concierge approach, in-house testing, and research efforts as keys to understanding bettor needs and driving the industry forward with consumer-led innovation.

This strategic approach has not only enabled Betting Hero to rapidly reach the 500,000 customer milestone but also to set its sights on accelerating growth. The company’s impact is particularly notable in North Carolina, where legal online sports betting commenced on March 11, opening the market to several operators approved by the North Carolina State Lottery Commission, including prominent names like Bet365, BetMGM, DraftKings, and FanDuel.

Betting Hero’s effectiveness in the market is underpinned by its comprehensive approach, incorporating in-person customer acquisition, valuable insights, and analytics to enrich operator partnerships.

This approach has positioned the company as a pioneering force in the U.S. sports betting landscape, recognized by accolades such as the 2023 EGR Employer of the Year, SBC Employer of the Year, and EGR Customer Onboarding Partner of the Year.

Through its continued efforts, Betting Hero is set to further influence and shape the future of sports betting in the U.S., driving excitement and value for new bettors and operator partners alike.