Hard Rock and Eva Longoria Launch “WE ARE” Initiative for Women’s Empowerment

Hard Rock International, in a groundbreaking collaboration with Eva Longoria, has unveiled the “WE ARE” initiative to mark International Women’s Month, focusing on amplifying women’s health, empowerment, and narratives across the globe.

This global campaign, highlighted by nearly a thousand performances by female artists at Hard Rock venues, aims to inspire women to share their stories and support critical societal issues. Longoria, a fervent advocate for women’s rights and health, expressed her excitement about the partnership, emphasizing the importance of supporting women to build stronger communities.

To bring this initiative to life, Hard Rock has introduced a series of special events and exclusive offerings, including the launch of the Pink Lace Margarita at Hard Rock Cafe locations.

This unique cocktail, crafted with Eva Longoria’s Casa Del Sol tequila, symbolizes the collaboration’s spirit and will contribute to the campaign’s beneficiaries, the Global Gift Foundation and Magee-Womens Research Institute. These organizations are dedicated to making a significant impact on the lives of women, children, and families facing hardships.

eva longoria

Eva Longoria

The initiative also features a mix of complimentary and ticketed musical events in collaboration with Women Who Rock (WWR), showcasing all-female lineups of renowned and emerging talents. A highlight of these events is a benefit concert at Hard Rock Cafe Las Vegas, aiming to raise funds for the Magee-Womens Research Institute. Additionally, Hard Rock Cafes are offering a seasonal menu until April, including dishes like Spring Pasta and Mahi Burger, and an exclusive “WE ARE” t-shirt, celebrating International Women’s Month.

Hard Rock Hotels are joining the campaign by spotlighting female talent with performances ranging from live bands to DJ sets at various locations, including the Hard Rock Hotel New York. These hotels will also feature special menus by renowned chefs and display memorabilia from influential female artists, celebrating their contributions to music and women’s rights. The “Sound of Your Stay” program will provide guests with curated playlists of influential women artists, while limited edition “WE ARE” t-shirts and other merchandise will be available at hotel Rock Shops.

As Hard Rock International and Eva Longoria champion women’s health and empowerment with the “WE ARE” initiative, they not only celebrate International Women’s Month but also set a precedent for supporting and uplifting women throughout the year. This campaign is a testament to the power of collaboration and the impact of amplifying women’s voices and stories on a global scale.

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Martin Vatev's exploration into the world of words began not amid the pages of fictional tales but within the bustling, pragmatic environments of newsrooms and media outlets. As a student of Journalism at the Technical University of Dortmund, Martin was swiftly plunged into the ecosystems of stories that were urgent, real, and imperatively bound to the world's happenings. By taking part in different local media, his days were enveloped in uncovering facts, ensuring objectivity, and rendering narratives that adhered strictly to the pulses of reality.