Mr. Sweepstakes 2023 Year-End Analysis of the US Sweepstakes Casino Market

In 2023, the sweepstakes casino industry evolved into a new realm. New participants appeared, and the customer base of the existing brands grew exponentially.

In today’s topic, we from Mr. Sweepstakes share our in-depth market analysis so you know where the industry is. So, take a comfortable seat and read on.

New Sweepstakes Casinos in 2023

We will begin our immersion in the sweepstakes casino-style gaming world by listing the most attractive new brands that popped out in 2023.

Chanced Casino

The first one on our list of new sweeps cash casinos in 2023 is Chanced Casino. Launched by Gold Coin Group LLC, it offers an immersive sweepstakes gaming experience with a broad selection of slots, table games, live dealer options, and unique originals.

New users are greeted with a generous no-deposit bonus of 10,000 Gold Coins and 2 Sweeps Cash, enhancing the appeal for newcomers. The platform supports both fiat and crypto transactions, providing flexibility for purchases and redemptions.

Despite its lack of a mobile app, Chanced Casino’s website is fully optimized for mobile play, ensuring a seamless experience across all devices.

With responsible gaming policies in place and a commitment to user safety, Chanced Casino stands out as a promising new player in the sweepstakes casino market.

chanced com interface Homepage UI

Crown Coins

Offering a fresh take on the sweepstakes casino scene, Crown Coins Casino is the second 2023 brand from the ones listed on Mr. Sweepstakes.

Established in 2023 by Sunflower Technology Inc, it welcomes players with a hefty no-deposit bonus of 100,000 Crown Coins and 2 Sweeps Cash.

Available to players from 47 states, this platform combines safety with fun, supporting purchases and redemptions through Visa, Mastercard, AMEX, and Skrill.

With a game selection focused on slots and jackpots, the casino promises quick redemption processes and a user-friendly interface optimized for both desktop and mobile play.

However, the game variety is somewhat limited, and there’s a notable absence of a live chat option for customer support. Despite these drawbacks, Crown Coins Casino stands out with its generous daily login bonuses and an attractive referral program, making it a noteworthy contender in the sweepstakes casino market.

crown coins casino homepage

Crown Coins Casino

NoLimit Coins

Backed by A1 Development LLC, No Limit Coins Casino is quickly becoming a favorite among US sweepstakes enthusiasts, offering a vibrant selection of games, including slots, jackpots, and the increasingly popular fishing games.

New players are welcomed with 100,000 Gold Coins, and the casino distinguishes itself with customizable bonuses, allowing players to tailor their first purchase offer.

Notably, the casino offers a unique promotion enabling players to adjust their Gold Coins purchase to fit their budget, receiving additional Super Coins in the process.

Other enticing promotions include a daily Lucky Wheel, email prize draws, and a lucrative referral program.

Although it lacks a no deposit bonus for Sweepstakes Coins and table games, No Limit Coins compensates with innovative gaming options and substantial sweepstakes coins bonuses.

nolimit coins casino home ui

NoLimit Coins Sweeps Casino

Vegas Gems

Vegas Gems Casino, launched in 2023 by Jsp Media Holding Limited, offers an innovative sweepstakes gaming experience to US players, available in 47 states.

Distinguishing itself with a treasure chest system, newcomers can unlock 3 cases upon signup, revealing free Gold Coins (Shards) and Sweepstakes Coins (Gems).

Partnering with renowned game developers like Pragmatic Play and BGaming, Vegas Gems supports a variety of purchase methods, including credit cards, gift cards, and crypto, and promises quick redemption within 2 business days.

The casino’s unique features include a customizable first purchase bonus, daily treasure chests, and the ability to verify game fairness through blockchain technology, embracing the “Provably Fair” concept.

While the casino excels with its inventive promotions and transparent games, it falls short with a lack of table games and the absence of live chat support.

Gems, the valuable in-game currency, can be redeemed for real cash, highlighting the sweepstakes model’s potential for real prizes.

Despite its nascent stage, Vegas Gems Casino’s blend of entertainment and transparency offers a promising and engaging gaming environment.

vegas gems casino homepage

Vegas Gems Casino Homepage


Another new brand launched in 2023, McLuck, is making waves in the US sweepstakes casino scene. It boasts an impressive 300+ slot game library.

Available in 44 states and developed by B2Services OÜ, McLuck Casino combines the thrill of gaming with the convenience of mobile play through its upcoming app.

Newcomers are greeted with a generous no deposit bonus of 10,000 Gold Coins and 2.5 Sweepstakes Coins, ensuring a head start in exploring the vast selection of games provided by leading developers such as Playson, Pragmatic Play, and NetEnt.

While the casino shines with its extensive slot collection and high-quality customer care, it’s still in the early stages of offering promotional bonuses and lacks a variety of game types beyond slots. McLuck Casino emphasizes responsible play with dedicated information on gaming addiction, underscoring its commitment to player welfare.

Despite its few cons, including the absence of Sweepstakes Coins play and limited state availability, McLuck Casino’s rich game library and the promise of a dedicated mobile app position it as a promising newcomer in the social casino market.

mcluck social casino

McLuck Interface


Our last sweeps coins casino that emerged in 2023 is Sweeptastic. Operated by Heuston Gaming Malta Limited, it quickly distinguished itself in the US sweepstakes casino market.

With a generous no-purchase bonus of 10,000 Lucky Coins and an additional 17,777 Lucky Coins plus 10 Sweeps Coins upon profile completion, it offers the most attractive free Sweeps Coins package seen yet. The casino boasts a vast game library of over 1,000 titles, including slots, live games, and table games, making it accessible in 47 US states.

Unique features such as a transparent RTP list for all games and a “Responsible Social Gaming” page underscore Sweeptastic’s commitment to fairness and player welfare.

While the casino excels with its extensive gaming options and free Sweeps Coins, the absence of a mobile app and live chat support are minor drawbacks.

Payment options are diverse, covering credit cards and cryptocurrencies, and the casino ensures quick redemption processes. Sweeptastic’s approach to engaging promotions, including daily login bonuses and happy hours, further enhances the player experience.

Despite its newness, Sweeptastic’s rich game selection and player-focused policies set a high standard in the sweepstakes casino domain.

sweeptastic home ui

Sweeptastic Home Lobby

Traffic Growth of Existing Brands

For the purpose of our analysis, we have used one of the most popular SEO tools out there – Ahrefs. Upon checking the website visitors of the most popular sweepstakes casinos, we can clearly see that the interest in them is growing rapidly.

The table below shows that some brands have increased visitors by more than 20 times in a single year.

Casino Monthly Visitors in Jan 2023 Monthly Visitors in Dec 2023
Chumba 2,219,000 4,088,000
Pulsz 265,000 858,000
High 5 11,500 231,000 25,112 106,274
WOW Vegas 4,507 37,535 226 5,010

New Features in Sweeps Casinos

Sweepstakes casinos evolved in many ways, and our analysis continues by mentioning the essential ones.

Nowadays, these sites do not differ much from the look and feel of a traditional online casino, only that they are legal to play in the US.


We from Mr. Sweepstakes remember how, a year ago, seeing anything apart from slots in Sweeps coins casinos was rare. As we all know, a competitive environment improves a given industry.

So, the game variety in these sites increased proportionally, with more brands popping out in 2023. Nowadays, we can see a diverse selection of slots, but also table games, crash and instant wins, bingo, fish games, and even live dealers.

crown coins casino top games

Crown Coins Casino Games – Top Games Category

Software Providers in Sweeps Coins Casinos

Pioneers like Chumba had to develop their games in-house at the beginning of the sweepstakes casino gaming.

With the wider acceptance of this online casino alternative in 2023, popular 3rd party game creators stepped into the market. Do not be surprised to see names like Pragmatic Play, Relax Gaming, BetSoft, and many more on your journey in sweeps casinos.


Promotions are a significant factor in sweepstakes casinos, so it is no surprise that they constantly release new offers.

In 2023, we noticed many brands came up with a loyalty program, which is typical for traditional online casinos. Exclusive promotions, increased purchase bonuses, VIP account managers, and many more are just part of the benefits they offer.

Free Sweepstakes Coins as part of the common daily login bonus is also something we see more frequently in 2023.

wow vegas casino promos

WOW Vegas Casino Promos

Purchase Methods

In 2023, we saw a trend common in the regular online casino realm taking part in sweepstakes casinos – crypto payments. So, by the end of 2023, players have plenty of options.

Apart from digital currencies, sweepstakes casino players can purchase Gold Coins with popular cards like Visa and Mastercard, AMEX, Discover, and others, along with traditional bank transfers. E-wallets like Skrill are also available in the majority of brands.

Sweeps Cash Casinos in 2024

Considering the analyzed data and observing the current trends, we can state that the sweepstakes casino style gaming will continue to grow massively in 2024.

While diverse payments, new game providers, live dealers, and other new features will most probably continue to evolve, we do not expect sports betting to be integrated into most sweeps casinos.

At the beginning of 2024, online sportsbooks are already legal in many states, and legislative efforts are being made in others. With this in mind, expecting sweepstakes sports betting to develop does not make much sense.

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With a potent blend of lived experience and technical expertise, Stephen Naumov stands as a distinctive voice in Mr. Sweepstakes's content team. Born in the historic city of Sofia, Bulgaria, Stephen studied economics at New Bulgarian University and also enriched his expertise by becoming a software engineer at the renowned Telerik Academy.