Strive Gaming Amplifies U.S. iGaming Presence with Strategic OpenBet Investment

Strive Gaming has recently announced a significant financial boost with a new investment round led by OpenBet, a prominent sports betting supplier.

This strategic partnership marks OpenBet’s first major venture into the iGaming sector since its separation from Light & Wonder in 2022 and positions Strive Gaming for accelerated growth in the competitive U.S. iGaming landscape, particularly within the tribal gaming markets.

OpenBet’s investment in Strive Gaming not only grants it a significant minority stake but also paves the way for the integration of Strive Gaming’s proprietary Player Account Management (PAM) technology into OpenBet’s sports betting solutions.

This collaboration is poised to redefine the American iGaming scene by offering a comprehensive, turnkey proposition that prioritizes responsible betting experiences.

Jordan Levin, CEO of OpenBet, emphasized the transformative potential of this partnership, stating, “This new partnership sparks a new chapter in our history, and we are looking forward to working closely with the Strive Gaming team.” He highlighted the synergy between OpenBet’s standards and Strive Gaming’s innovative PAM solution as a future-proofed strategy for the U.S. market.

Strive Gaming Amplifies U.S. iGaming Presence with Strategic OpenBet Investment

Strive Gaming, founded in 2021 by industry veterans Damian Xuereb and Max Meltzer, will maintain its operational independence despite the fresh influx of capital. The company aims to utilize this investment to secure licenses across all U.S. iGaming states and further enhance its PAM solution and online casino offerings.

Strive Gaming has already made significant strides in the U.S. market, supporting renowned customers such as Four Winds Casino, Golden Nugget (DraftKings), Desert Diamond, and Betsafe, and recently securing a contract to develop PointsBet’s online casino product in Ontario.

Max Meltzer, CEO of Strive Gaming, expressed his enthusiasm for the future, stating, “Strive Gaming is perfectly positioned to increase our PAM market share and become a leader in the US online betting industry over the coming years.” He welcomed OpenBet’s investment as a bold new direction that maintains Strive Gaming’s independence while leveraging mutual expertise across the betting industry.

The investment round also saw contributions from other investors with significant gaming pedigree, such as Knutsson Holdings AB, Astralis Capital Management, and seed investor Betsson, showcasing widespread industry confidence in Strive Gaming’s vision and capabilities.

This partnership between Strive Gaming and OpenBet represents a significant step forward in meeting the evolving needs of the U.S. iGaming market, combining technological innovation with a commitment to responsible gaming to drive future growth and success.