Relax Gaming Expands Reach with Light & Wonder Deal
Relax Gaming, a prominent online casino content supplier, has announced a significant partnership with Light & Wonder, a leader in the gaming industry. This collaboration is set to broaden the distribution of Relax Gaming’s portfolio, making its acclaimed titles accessible to operators in critical regulated markets across Europe, the United States, and Canada.
This strategic alliance will include a mix of Relax Gaming’s latest 2024 releases like Bill & Coin, Sweetopia Royale, and Cowabunga Dream Drop, along with beloved classics such as “Temple Tumble,” “Money Train,” and “Snake Arena”.
Light & Wonder is renowned for its expansive online ecosystem that hosts over 4,500 games from a wide array of both in-house and third-party game studios. Relax Gaming, on its part, boasts a rich library of over 4,000 online casino games, further enhancing the diverse gaming experiences offered by Light & Wonder’s platform.
Nadiya Attard, Chief Commercial Officer at Relax Gaming, expressed enthusiasm about the partnership, highlighting Light & Wonder’s leading aggregation platform as pivotal for suppliers aiming to expand their content’s reach.
Relax Gaming Expands Reach with Light & Wonder Deal
Steve Mayes, Digital Partnership Director at Light & Wonder and a 2024 Gaming Intelligence Hot 50 honouree, echoed this sentiment, expressing excitement about adding Relax Gaming’s innovative and award-winning game portfolio to their offering.
This partnership announcement comes on the heels of Light & Wonder’s recent disclosure of its financial performance for the fourth quarter and full year of 2023, which showcased overall revenue growth. Additionally, Relax Gaming recently embarked on a strategic partnership with iGP, further extending its content portfolio’s accessibility through iGP’s central aggregation hub, iGaming Deck.
Both companies look forward to a fruitful and long-lasting relationship, aiming to leverage each other’s strengths to deliver exceptional gaming experiences to players and create meaningful value in the dynamic online casino market.
Originating from Pazardzhik, Bulgaria, Neshko Manev pursued his studies in business management and game design, transitioning from Varna Free University in Bulgaria to the University of Greenwich. During his tenure at Greenwich, he concentrated on game design, with a significant focus on Virtual Reality systems. This intensive study provided him a nuanced understanding of the gaming sphere, influencing his subsequent professional path.
